UX & Product Strategy

I'm Pete Bernardo, and I build digital products. For the last 20 years, I have worked for first-time founders to fortune 500 companies building product. I specialize in taking business goals and breaking them down to product roadmaps and UX strategies.

Pete Bernardo

Founder

(305) 523 - 9002

pete@logicbydesign.com

I like to build products for myself

As well as mentor founders

My clients love working with Pete. His project outlines give them a lot of confidence in what we are going to design & build. He supplies us a clear picture of the project scope that we include in our pitches.

Michael Van Tonder

Recent Clients

Who you are working with

Pete Bernardo provides strategic guidance and product strategy to design & development agencies and startups.

Pete led Switchyards Design & Development which was created to be the best place for B2C founders create and launch their product. SD&D provides a single source for design and development talent that’s curated, priced right, and experienced at building B2C startups.

As a Product Strategist in Residence for the digital product development and marketing agency 352 Inc., Pete embedded with some of 352 Inc.’s largest clients to provide hands-on product strategy.

Pete is the former EVP of Product & Growth at 352 Inc, working directly with the founders to set company vision and direction. With more than 17 years in web development and design, Pete is a proven creative strategist, designer and front-end developer. Starting as 352’s 2005 Rookie of the Year, Pete grew to lead the agency’s team of web designers, user experience, and product strategists. He spearheaded the development of 352’s first UX team, leading to some of the agency’s strongest clients.

In his 12 years at 352, Pete set digital strategy and design direction for some of their largest clients, including Cox Automotive, Wells Fargo, Tampa Bay Times, Cummins Engines, YouCaring.com, SocialNewsDesk and more.

Pete's scoping process was one of the key reasons for the largest project win in Hall & All's history so far. We were able to estimate a full-featured mobile app and a companion web app accurately.